SERVICES

CELC creates an environment conducive to industrial enterprise competitiveness following a three-pronged approach comprising information, defence and promotion. This internationally-focused multichannel strategy stimulates innovation and builds on the performance of natural fibres with proven environmental qualities. A body of actions facilitated, produced and promoted by its dedicated platform CELC Développement.

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STUDIES & TRACEABILITY & COMPLIANCE

FLAX & LINEN OBSERVATORY©

Open-source scientific information on Flax/Linen on europeanflax.com
Sustainability: Linen barometer
Ecoprofile Performance, innovation: Linen Comfort study.

EUROPEAN FLAX® AND  MASTERS OF LINEN®

Support for supply chain certification through certification bodies and for sustainability claims.
Information about European Flax®
Information about Masters of Linen®

ANTI COUNTERFEITING

ISO standard for fibre identification by CELC’s Bast Fibre Authority.
List of accredited laboratories available on request.

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FREE ASSISTANCE FOR MARKETING & RETAIL

FLAX/LINEN EXPERIENCE

Day trips to the flax fields of Normandy, the North of France and Belgium to discover  how flax is cultivated and transformed.

INSTORE POS / CUSTOMER  ENGAGEMENT

Written content • High-resolution images • Assistance for display tools, brochures and customer engagement tools • Packets of flax seed giveaways.

DIGITAL TOOLS

Store locator, web & social media visibility.
Banners, pop-up windows, layouts, shopping newsletters.

TRAINING &  STORYTELLING TOOLS

Tailored sales team training. Sales manuals.

MERCHANDISING

Display advice and assistance.
Fibre show and tell.

SOCIAL MEDIA

Custom social media kit,  drive to store and e-store campaign, IGTV.

https://ilovelinen.uk/

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SUPPORTING SOURCING OF LINEN INNOVATIONS

LINEN DREAM LAB®

Paris – Milano

THE EXPLORATING SHOWROOM FOR A 100% LINEN EXPERIENCE

YARN | FABRIC | MATERIAL-LIBRARIES

ONLINE TOOLS

PLATEFORM LINEN DREAM LAB
A sourcing e-platform for European linen innovations

CELC MEMBERS DIRECTORY
Textile & Technical

Mill information and contact details, product specialties, certifications, min. quantities etc.

SHARE KNOWLEDGE ABOUT FLAX/LINEN INNOVATION

TRAININGS: face to face, digital or webinar

Crédits photos : S. RANDE _ V.LAPPARTIENT l European Confederation of Flax and Linen